FunDza works to get teens reading and writing for pleasure. We've created a 'library on a cellphone' filled with the specially created stories that hook young South African readers in, and keep them coming back for more. We reach teens where they spend their time, on their cellphones.
Our Growing Communities of Readers programme provides quality South African literature to thousands of readers by leveraging the reach of basic cellphone technology on a platform that facilitates engagement and promotes discussion and interaction with the reader. To engage fully with the youth market, FunDza delivers reading material through its mobi network, accessible via a responsive web site, Mxit app and Android app. FunDza showcases and commissions content from a range of well-known authors. Further development is making this space even more interactive and community-oriented. Within this programme FunDza reaches on average 50,000 unique readers every month. The average session length is around 13 minutes, which indicates a high level of engagement with the platform and with the content. An evaluation of this programme – by UCT’s Monitoring and Evaluation Unit – found that readers who engaged most frequently with the programme, were more likely to report that they read in greater quantities (amount and time spent), that they were more keen to read and that their language skills were improving.
Join our #ReadingRevolution at http://fundza.mobi and on Mxit. more >